Sales & Marketing:
Whether you require sales & marketing support or distribution, Burgeon Macrobiotics’ is here to assist you at every step from product launch to mange a successful products’ life cycle.
We have a presence and in-depth local knowledge with an experience of dedicated sales & marketing colleague with 30 years experience of Pakistan and Afghanistan market. A specialized sales team will be allocated to each product line means manufacturers can be assured that every product line is given undivided attention to ensure its competitiveness and market success. Burgeon Macrobiotics will provides continuous training and motivational programs to its staff to promote a competitive and result-driven work culture.
Our team of experienced and well-trained sales personnel will works strictly according to strategic schedule of marketing activities which include:
- Visits to pharmacies, clinics and healthcare institutions
- Daily sales report submission
- Quarterly Monthly sales meetings for assessment of progress
- Regular product training
- Preparation of marketing plans & sales budgets
- Sales report and performance analysis
- Participation in government tenders where principals authorized
Vaccine & Cereal
Vaccine & Cereal sales division will promote Vaccine & Cereals products to clinics, pharmacies and hospitals. The task of Sales team is to ensure effective and quality coverage of all the selected targeted audience (1300 pediatricians and 400 leading family physicians). The division will continue to make efforts to expand its customer base through strategic pricing and tactical promotional activities.
Continuous progression
We are hiring young and experienced sales people and our sales lead have more than 30 years experience of sales, marketing and distribution. The team, possessing competent sales skills, leverages on an extensive network that was built upon the years to grow the businesses. The team can efficiently
execute new product penetration, merchandizing, display and promotional activities. All these ensure the success of a product.
The Sales team will be fully backed by a dedicated Marketing team, which has an innovative methodology in conducting market surveys, understanding consumer insights, strategic pricing as well as having a successful track record for promotions. With both the Sales and Marketing teams’ strengths, the division
assures its principals of a first-rate service second to none – resulting in a shared growth for both Burgeon and its principals,
The phenomenal growth o is attributed particularly to the team, currently at 100-strong experienced members.. The timely introduction of new products coupled with tactical distribution activities, our keen insight in strategic extensive network coverage, and now Burgeon Macrobiotics will be another success story in this field.
Proven track record
With a change of focus from Over the chain store to Distribution house and now a Burgeon Macrobiotics, a full network of sales, marketing and distribution, the business has grown from strength to strength with its customers. More than a decade of impressive growth saw revenue almost four time our revenue from 2000 to 2010, and its team expanded fourfold during that period. Today, the Burgeon has an impressive distribution network covering almost all pharmacies within the assign geography and wholesalers with a wide outreach in lower trade market segment. The division has grown with the only distributions of multinational and local company. Now Burgeon’s own house brands will have also benefit from the expertise of the Sales & Marketing Unit, with a products such as Cereals & Vaccine in Pakistan & Afghanistan market.
Sales & Marketing, two teams working together diligently
Many personnel within the sales &marketing team have over 10 years of experience. The team, possessing competent products management, market research, sales management and training & developments skills, leverages on an extensive network that was built upon the years to grow the businesses. The team can efficiently execute new product penetration, merchandizing, display and promotional activities. All these ensure the success of a product.
The Sales team is fully backed by a dedicated Marketing team, which has an innovative methodology in conducting market surveys, understanding consumer insights, strategic pricing as well as having a successful track record for promotions. With both the Sales and Marketing teams’ strengths, the division assures its principals of a first-rate service second to none – resulting in a shared growth for both Apex Pharma and its principals.